Head of Media
Shape the voice of Luton Town FC. Lead media, content and internal comms across a club on the rise -and help tell the story of our new stadium era.
The Head of Media will lead and deliver the club's media, communications and content strategy across all non-football operations, including commercial partnerships, retail, ticketing, hospitality, community initiatives, our new stadium development - Power Court, and the club's corporate affairs. The role will also own and develop the club's internal communications function, ensuring staff are informed, engaged and connected to the club's purpose and direction.
The role will ensure consistent, positive coverage of the club's business operations across local, national and industry media, while supporting the club's wider commercial, cultural and reputational objectives.
KEY RESPONSIBILITIES
Lead the club's media and communications strategy across all non-football operations, ensuring alignment with commercial, community, corporate and people priorities.
Own and develop the club's internal communications function - establishing the right channels, cadence and tone to keep staff informed, engaged and aligned with the club's values, priorities and major announcements. Work closely with HR and senior leadership to ensure internal and external messaging land consistently.
Manage proactive media relations and reputation management, acting as the primary communications lead for the club's business operations and securing consistent, positive coverage across local, national and industry media.
Develop integrated content and storytelling campaigns that enhance the club's brand, support commercial objectives, engage supporters and maximise value delivered to partners and stakeholders.
Line manage and work collaboratively with the Football Communications Lead to ensure a joined-up communications approach across the club, providing strategic support on football-related activity where required while retaining clear ownership of non-football communications.
Lead and develop the club's media and content team, overseeing planning, production, editorial standards, and performance across owned and internal channels, managing agency, freelance and production relationships as required.
Provide strategic communications counsel to senior leadership, supporting executive messaging, all-staff communications, crisis communications, stakeholder engagement, and high-profile club announcements to protect and enhance the club's reputation.
SKILLS & EXPERIENCE
Experience & Knowledge
Proven experience in a senior media, communications, or public relations role, ideally within sport, entertainment, or a high-profile consumer brand.
Strong track record in media relations, reputation management and integrated content or campaign development.
experience designing and delivering internal communications programmes, including channel strategy, change communications and employee engagement initiatives.
Excellent written and verbal communication skills, with the ability to shape clear narratives for a range of audiences including staff, supporters, partners, media, community stakeholders, and corporate audiences.
Demonstrable experience leading and developing teams and managing external agencies and production partners.
Confidence in advising senior executives on communications strategy, issues management and major announcements.
Strong understanding of digital media, social platforms, content performance metrics, and internal communications tools and platforms.
Person Specification
Calm, credible and solutions-focused under pressure, particularly during sensitive or high-profile issues.
Strong written and verbal communicator, able to adapt tone and messaging for a wide range of audiences.
Strategic thinker with a hands-on approach to delivery - comfortable working at both a senior advisory level and in the detail.
Highly organised with the ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
Collaborative and able to build effective working relationships across football and non-football departments.
Proactive team player who can also work independently and take ownership of their area.
Values internal communications as a strategic function and understands its role in building a strong organisational culture.
Genuine passion for football, supporter culture, and the role clubs play in their communities.
Additional Information:
This is a Full-Time role with a degree of flexibility given the nature of Football
Applicants must be eligible to live and work in the UK
- Department
- Media
- Locations
- Luton Town HQ, Training Ground, Kenilworth Road Stadium
We're All Luton
At Luton Town we celebrate diversity in all its forms. Our commitment to fostering a vibrant and inclusive culture extends beyond the pitch, enriching every aspect of Our Club. We believe that a diverse workforce fuels creativity, innovation, and success.
We are committed to creating a workplace where everyone feels valued, respected, and empowered to succeed. Our dedication to equity, diversity, and inclusion is not just a statement; it's a commitment we uphold every day through our policies, practices, and actions.
We recognise that every individual brings unique skills and experiences to the table, and we are committed to ensuring that our recruitment process is accessible to all. If you require any reasonable adjustments to participate fully in the application or interview process, please don't hesitate to let us know.
Safeguarding Statement
The Club is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff and volunteers to share this commitment.
The Club has systems in place to ensure that the welfare of vulnerable groups is dealt with appropriately and sensitively. Everyone working at the Club has a duty of care to safeguard the welfare of children and young people by creating an environment that protects them from harm. Our standards of practice ensure all staff are fully aware and understand their responsibilities under safeguarding legislation and statutory guidance.
The Club ensures that all staff that have a direct responsibility for children, young people or vulnerable adults, have been subject to the most stringent of recruitment practices which include DBS Checks and reference checks. These staff are alert to signs of abuse or maltreatment and will refer concerns to the relevant Designated Safeguarding Officers using the agreed safeguarding procedures.
Benefits
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Subsidised Healthcare and Dental Plans.
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Complimentary meals & snacks provided
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Wide range of local and sponsor discounts
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Salary Sacrifice Schemes (Cycle2work, electric car leasing & tech)
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Regular club social events
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Gym Discounts through benefits partners
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On-site Gym (Head Office)
About Luton Town Football Club
Luton Town Football Club is a professional football club based in Luton, Bedfordshire. Founded in 1885, the club combines a rich sporting history with a strong community focus.
Beyond football, Luton Town FC offers diverse career and placement opportunities in areas such as sport management, media, marketing, events, and community engagement.