Key Responsibilities

Video Production & Editing

· Film, edit and deliver high-quality video content for the club's YouTube channel, social media platforms, website and other digital channels.

· Produce a wide range of content, including player interviews, features, behind-the-scenes access, training-ground content, documentaries and commercial projects.

· Create short-form, vertical video content tailored to platforms such as TikTok, Instagram Reels and YouTube Shorts.

· Support the production of longer-form programming, series and original club formats.

· Capture compelling footage that reflects the personality, identity and ambition of Luton Town.

· Maintain consistently high production standards across filming, editing, audio, colour grading and storytelling.

Social-First Content & Creativity

· Identify opportunities for reactive content around matches, player performances, club news, trends and wider football culture.

· Work with the social media team to ensure content is delivered in the right format, tone and style for each platform.

· Contribute ideas for new recurring series, player-led formats, challenges and original content concepts.

· Understand how hooks, pacing, storytelling, captions, sound and editing techniques can improve content performance.

· Help showcase the personalities of players and staff while maintaining the club's brand, values and professional standards.

Matchday & First-Team Coverage

· Capture and edit content on every matchday, including behind-the-scenes footage, player arrivals, warm-ups and game footage.

· Produce timely content around results, new signings and other key club moments.

· Work flexibly across home and away fixtures, including evenings, weekends and bank holidays.

· Build positive working relationships with players, coaching staff and colleagues to maximise creative opportunities.

· Work efficiently under tight deadlines while maintaining accuracy and quality.

Performance & Development

· Monitor the performance of video and social content, using analytics to understand what resonates with supporters.

· Apply insights around views, watch time, audience retention, engagement and platform growth to future content.

· Stay up to date with emerging social formats, editing techniques, creator trends and developments in digital video.

· Continuously look for opportunities to improve the club's content output, production processes and storytelling.

Essential Skills & Experience

· Proven experience creating video content for social media, digital platforms or a professional content environment.

· Strong filming and editing skills, with a good understanding of visual storytelling.

· Proficiency in Adobe Premiere Pro.

· A strong understanding of TikTok, Instagram Reels and YouTube Shorts, including the differences between platforms.

· The ability to generate creative ideas and translate them into engaging, audience-focused content.

· An understanding of social media trends, football culture and digital audience behaviour.

· Excellent organisation skills and the ability to manage multiple projects and competing deadlines.

· Confidence working independently and collaboratively within a creative team.

· Strong communication skills and a professional approach when working with players, staff, partners and external stakeholders.

· Flexibility to work football matchdays, evenings, weekends and bank holidays when required.

· A full UK driving licence, or the ability to travel reliably to training grounds, fixtures and other filming locations.

SAFEGUARDING STATEMENT

The Club is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff and volunteers to share this commitment. The Club has systems in place to ensure that the welfare of vulnerable groups is dealt with appropriately and sensitively. Everyone working at the Club has a duty of care to safeguard the welfare of children and young people by creating an environment that protects them from harm. Our standards of practice ensure all staff are fully aware and understand their responsibilities under safeguarding legislation and statutory guidance. The Club ensures that all staff that have a direct responsibility for children, young people or vulnerable adults, have been subject to the most stringent of recruitment practices which include Criminal Record Checks and reference checks. These staff are alert to signs of abuse or maltreatment and will refer concerns to the relevant Designated Safeguarding Officers using the agreed safeguarding procedures.

EQUALITY STATEMENT

The individual must at all times, carry out their duties with due regard to the Clubs policies and procedures and in particular the Club’s Equality, Diversity and Inclusion Policy. The individual must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation, or harassment of any description and to promote positive working relationships between all internal and external stakeholders. The individual must contribute to encouraging equality and respecting diversity by embedding such values in the workplace and challenging inappropriate behaviour and processes.